There’s an old Irish saying that a good start is half the work; it’s proven true for HubSpot when setting up its international base.

HubSpot develops cloud-based software to help companies with inbound marketing, sales, and customer service. Founded at MIT in 2006, the company quickly grew and went public eight years later. It now has more than 7,000 employees and its most recent annual revenues of $1.73 billion. 

Rapid growth after landing in Ireland

In 2013, HubSpot chose Dublin as the location for its EMEA headquarters, aiming to hire 150 people within the first three years. HubSpot originally intended its Dublin office for sales, services and customer support functions but also wanted the option to add an engineering centre later. 

Shortly after the Dublin site went live, HubSpot sent a small engineering team as an experiment. This showed Ireland was a location where the company could mirror its full engineering team at its US HQ, creating a pipeline of talent and also helping to grow the core product. 

Tripling the team

Since then, the office nicknamed ‘DubSpot’ more than tripled in size, outgrowing its original space. In 2016, HubSpot announced plans for a further 320 Dublin-based employees over three years. In 2020, it opened a state-of-the-art office space in the Irish capital, dubbed ‘HubSpot House’. By early 2023, the company employed 1,000 people in Ireland, which is more than 10% of its global workforce. 

How Ireland helps HubSpot

• 2013: company locates its EMEA headquarters in Dublin
• Ten years on, HubSpot employs 1,000 people in Ireland
• Mix of roles covering sales, support and core product engineering
• 10%+ of global workforce is employed in Ireland