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Press Release 20 Jul 2012

DUBLIN, Ireland – July 20, 2012. SAP AG today unveiled its next-generation “App Haus” office at the Citywest Business Campus in Dublin. Officially opened by Mr. Pat Rabbitte, Minister for Communications, Energy and Natural Resources, the continued investment of the market leader in business software in Ireland has resulted in the creation of an innovative, tailor-made space to better support the needs of its software development team in Dublin.

During the inauguration, SAP also opened its doors to a select group of Ireland’s most promising high-potential start-up companies in the software sector to officially mark the launch of its SAP Start-Up Focus program.  The program now comes to Ireland for the first time as part of SAP’s strategic efforts to work and engage with start-up companies in major innovation hubs around the world. 

Officially opening the App Haus office, Minister Rabbitte said: “I am delighted to be here today to officially open App Haus and to launch the SAP Start-Up Focus program.  SAP is a leading player in Ireland’s ICT sector and continuously develops its Irish operations by highly innovative means.  The opening of App Haus and the launch of the SAP Start-Up Focus program follow on from SAP’s recent announcement of an €110 million investment at its Dublin and Galway operations with the creation of 250 new jobs.  Both of today’s announcements further embed SAP’s presence in Ireland and highlight the importance of the work carried out by both IDA Ireland and Enterprise Ireland in supporting multinational companies in Ireland.  I wish to offer the continued support of the Irish Government to SAP as it continues to grow in Ireland.”

Welcoming the announcement, Barry O’Leary, CEO of IDA Ireland, said: “App Haus is a welcome addition to SAP’s Irish operations in Dublin and Galway.  Ireland’s ICT sector is of paramount importance to our foreign direct investment portfolio and to see SAP evolving in such an innovative manner with the App Haus concept is very much in keeping with IDA’s strategy, which identifies company transformation as a vital part of Ireland’s return to economic growth.  I look forward to witnessing the development of App Haus and offer the continued support of IDA Ireland to SAP.”
Coinciding with today’s official opening of App Haus, SAP, in association with Enterprise Ireland, launched its SAP Start-Up Focus program.  The program will provide select Irish companies with development and go-to-market support for applications that are developed on SAP’s next-generation in-memory computing platform, SAP HANA®. Launched last year, the SAP HANA platform is already proving to be the fastest-growing product in SAP’s 40-year history.    

The SAP Start-Up Focus program works closely with SAP Ventures, a venture capital division within SAP, to identify and cultivate ground-breaking start-up companies that can deliver high quality solutions to real-world problems using SAP HANA.  In April 2012, SAP Ventures announced the establishment of the U.S. $155 million SAP HANA real-time fund, to spur development of applications compatible with SAP HANA.

Commenting on behalf of Enterprise Ireland and the start-up community in Ireland, Frank Ryan, CEO of Enterprise Ireland, said: “This is a very welcome and important initiative and is a great opportunity for innovative Irish companies and entrepreneurs to work with SAP, a world-class market leader.  Enterprise Ireland is committed to supporting and developing innovative start-up companies and multinationals.  The Government’s Action Plan for Jobs highlights the value of greater engagement between the MNC and the innovative small and midsize enterprise (SME) community in Ireland.  Enterprise Ireland’s Global Sourcing team will continue to work with and support SAP as it rolls out this initiative to the start-up sector in Ireland, building increased opportunities for collaboration and new technology development.  We congratulate everyone involved.”

Also attending today’s event was keynote speaker Dr. Vishal Sikka, member of the SAP Executive Board and Head of Technology and Innovation at SAP AG, and the original architect of SAP HANA.     

Speaking at the event, Dr. Sikka said: “The recovery of the global economy, the future of innovation and the sustainability of a growing global population rely on entrepreneurs and small businesses. Today’s launch of the SAP Start-Up Focus program in Ireland is an important and vital step for SAP to take in building and supporting a community of entrepreneurs and small businesses with high-growth potential.  The program is designed to provide selected start-ups with the tools, training and support to leverage the SAP HANA platform as the technology foundation to tackle and crunch ‘Big Data’ issues.”

Liam Ryan, managing director of SAP Ireland, added: “This world-class facility is our third Irish operation, and with a workforce of over 1,200 people in Dublin and Galway, it is exciting to see SAP is thriving in Ireland. I am confident that App Haus will have a significant impact on the intellectual renewal of SAP products in the future, and I look forward to witnessing the development of innovative, breakthrough applications by our teams in Dublin.”

In May 2012, SAP announced it is to invest €110 million in the creation of 250 new jobs at its Dublin and Galway facilities, as the company gears up for its next wave of technology innovation to meet business needs in the areas of cloud computing, mobile apps and high-performance database technology.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organisations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously and grow sustainably.

SAP in Ireland
SAP’s operations in Ireland began on April 1, 1997, with the opening of its first office in Dublin. Fifteen years on, SAP now has three office locations in Ireland, employing up to 1,200 people, distributed across sites in Dublin and Galway supporting SAP software.

The Dublin-based organisation focuses mainly on the provision of services and support for SAP’s extensive customer base in EMEA and the United States, along with financial shared services and sales functions. It also provides internal IT support and hosts a quality engineering team focused on testing application and technology releases. SAP’s operation in Dublin is also home to the SAP BusinessObjects Research and Development Centre, which develops innovative applications for analytics solutions.

SAP's operation in Galway is a multilingual service and support centre for SME and large enterprise sectors. It has groups involved in support, cloud services, technical writing, e-learning, translation, license auditing and partner services. It covers 29 languages and has colleagues from 35 nationalities.  

Fast facts:

  • 30,000 people in Ireland log onto an SAP software installation every day
  • From 40 customers in 1997 to 240 customers today
  • Approximately seven out of the top 10 Irish plc companies use SAP solutions
  • SAP in Ireland have customer users ranging from a user base of 4 to 12,000

About App Haus
App Haus will be the primary hub for SAP in Ireland to conduct research and development for innovative software applications that will reach millions of SAP users around the world.

Inspired by the Institute of Design at Stanford University and the concept of design thinking, the contemporary offices have been designed to promote collaboration and creativity for SAP development teams. Employees have the freedom to tailor their surroundings to suit their needs and to shape their environments to support the collaborative nature of their work.

IDA Ireland
Antoinette Tyrrell, Press Officer, Tel: +353 (0) 1 603 4256, Mobile: +353 (0) 87 7572053

Enterprise Ireland
Alan Hobbs, Tel: +353 (0) 1 727 2904, Mobile: +353 (0) 86 869 9703
E-mail: alan.hobbs@enterprise-ireland.com

SAP
Media Contact: Frans Van Cauwelaert / Joanna Petty, WHPR
Tel: +353 (0) 1 669 0030 / +353 (0) 87 9476743
E-mail: frans.vancauwelaert@ogilvy.com / joanna.petty@ogilvy.com

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