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Press Release 20 Sep 2013

Dundalk, 20th September 2013   - National Pen, a company specialising in the marketing and manufacture of promotional products, announced today that it is to create 200 permanent jobs at its International HQ in Dundalk over the next 5 years. The announcement is made with the support of the Department of Jobs, Enterprise and Innovation through IDA Ireland.

The International headquarters of National Pen in Dundalk currently services 19 markets outside North America. This expansion will bring National Pen’s permanent workforce to 459 by the end of 2017.   These new jobs will be created across the company in its sales, customer services, manufacturing, technical & administrative functions.

Making the announcement Taoiseach Enda Kenny TD said: “The creation of 200 new jobs at National Pen is fantastic news for Dundalk and the surrounding area and it demonstrates the company's commitment to Ireland.  National Pen are a key export orientated company and announcements like this are a significant signal of Ireland's strengths as a location for investment - our people, our pro-business policies and our proximity to European markets.  The Government, through our Action Plan for Jobs, will continue to prioritise measures which will build on the 3,000 new jobs being created by the private sector every month.”

Minister for Jobs, Enterprise and Innovation Richard Bruton TD commenting on the announcement said “Today’s announcement that National Pen, a major employer in Dundalk for many years, is expanding its operations in Dundalk with the establishment of 200 permanent jobs is a great boost for Ireland and for the North East. A key part of the Government’s Action Plan for Jobs is ensuring that we support job-creation right across the country, and we have put in place measures to deliver on this including the Succeed in Ireland scheme. I am determined that, with continued strong implementation of our plans, we can see further announcements like this across all regions in the coming years”.

Peter Kelly, Senior Vice President of National Pen said “We celebrated 25 years of business in Dundalk last year and moved to a new custom designed facility to accommodate the growth of our international business and the demand for our products.   Ireland is a great location from which to service our global markets. We have enjoyed a very positive experience in Ireland over the years due to the pro-business environment, the availability of skilled staff and the support of IDA Ireland.”

Commenting on the announcement Barry O’Leary, CEO, IDA Ireland said “National Pen has been a long term IDA Ireland client, demonstrating a stable track record over many years in Dundalk.   This project represents a major statement of confidence by National Pen in the capabilities of Dundalk and Ireland to direct and support its future international growth.”


About National Pen:
Established in 1966 in Florida and now with a US Headquarters in San Diego, National Pen specialises in the marketing and manufacture of promotional products.   Initially founded to service the US market, the company has grown considerably to over $230m in revenues and now has operations in Mexico, Tennessee, France and China.   The company commenced its global expansion in 1987 with the opening of its Irish facility in Dundalk.

National Pen as a direct marketing company uses mail order as its primary go to market channel.   Strongly supported by the telesales and web channels, the company now has over 1m active customers selling more than 300m personalized products annually.   National Pen’s key differentiators in the market place are its ability to deliver highly customised promotional products, in low minimum quantities within short lead times and all at very competitive pricing.

National Pen’s growth plan is focused heavily in 3 core areas; further optimization of its existing markets, global expansion to new markets and the further development of its indirect business.   Its indirect business focuses on sales to Distributors and Speciality Retail and Licenses under its brands of National Design and Goldstar. The company has serviced many well-known brands over the years including Disney and Euro Disney, NFL, NBA, Guinness, to name but a few.

National Pen’s Irish operation services 19 countries globally.   Countries serviced from National Pen’s Irish facility include:

Germany, France, Netherlands, Australia, New Zealand, Italy, Norway, Sweden, Finland, Denmark, Belgium, Switzerland, Austria, Ireland, UK, Portugal, Spain, Japan & South Korea

For recruitment opportunities contact – Pamela Harkness European HR Manager

For media queries contact – Pamela Harkness European HR Manager

National Pen - Building D, Xerox Technology Park, Dundalk, Co Louth 042 9388 500

IDA Ireland – Gillian Kelly, Communications Executive, 087 1789893

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