Press Release 25 Sep 2014

Ireland’s FDI Offering To Be Showcased In 10 Different Markets

(Sept 25- Dublin) The Minister for Jobs, Enterprise & Innovation, Richard Bruton TD, today unveiled a new responsive IDA Ireland website, which goes live from 9am today (www.idaireland.com). The site is aimed at attracting inward investors from across the globe to locate their business in Ireland.

The website, which currently attracts approx. 500,000 unique visitors per year, incorporates a new responsive design allowing optimal viewing across multiple devices. The website acts as a shop window for Ireland among international investors choosing between competing locations for Foreign Direct Investment (FDI).

The new design builds on a strategic review of the current site including an analysis of site traffic data and visitor behaviour, interviews with stakeholders to gain their feedback and workshops with IDA staff on future requirements. In addition, an SEO (Search Engine Optimisation) review was undertaken to ensure the content of the new site is in line with what the audience is searching for and to ensure Ireland retains a strong search ranking. 

Some new features include:-

  • Interactive charts - users can switch on and off data of interest and download the data as a chart or in tabular form.
  • Explore Business in Ireland - interactive page which allows users to select their particular areas of interest to customise their view of the content.  The links to this customised content are shareable.
  • Social Media Sharing widget - ability to share key messages within pages on the site, not just page URLS.

The new site will be available and localised for 10 markets initially, including South Korea, Italy, Spain, Brazil, Russia, France, India, Germany, China and Japan. IDA will also review the levels of demand from other markets with a view to localising in those countries too. The English language version of the site will serve traditional markets like the UK, North America and Australia.

Speaking today, Minister Bruton said “IDA Ireland is one of the leading FDI agencies in the world, with an excellent track record in securing multinational investment for Ireland in a highly competitive environment. As part of our overall plan to maintain and accelerate this strong flow of multinational investment and jobs, we are constantly looking at our offering and looking at ways to improve it to keep ahead. The IDA website – a crucial shop window to the world – is a small, but very important part of this effort. Today’s launch of a new, cutting edge site with rich content and easy navigation on all devices, is very welcome. I am convinced that it will play an important role in improving Ireland’s communication with potential investors around the world – and ultimately help to create jobs”.

The Chief Executive of IDA Ireland, Mr Martin Shanahan, said: ``The customer journey in FDI is a long and complex one, but there is no doubt that the journey often starts online and that is why a strong web offering is so important. IDA constantly evolves and enhances its suite of digital platforms, to make sure it remains relevant to the audience. IDA will continue to make sure that it engages with the FDI audience in ways that resonate with investors’’.

 ``The customer journey in FDI is a long and complex one, but there is no doubt that the journey often starts online and that is why a strong web offering is so important. IDA constantly evolves and enhances its suite of digital platforms, to make sure it remains relevant to the audience. IDA will continue to make sure that it engages with the FDI audience in ways that resonate with investors’’.

Chief Executive of IDA Ireland, Mr Martin Shanahan,

For further information contact:
Fidelma Geraghty, IDA Communications Divison, 01-6034127
Press Office, Department of Jobs, Enterprise & Innovation, 01-6312200

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