Press Release 04 Jul 2013

Thursday 4th July,  2013 – IDA Ireland today launched the next phase of its ‘Connect and Invest’ series by focusing on the gateway location of Letterkenny.

‘Connect and Invest - Letterkenny’    is an interactive experience designed for use on tablet, smartphone and pc.  Information on location, education, lifestyle and existing IDA and indigenous companies is provided through rich images, video interviews, the ‘Letterkenny in 59 seconds‘  video  and text which will be continuously updated.  The website allows IDA executives to showcase Letterkenny in face-to-face client meetings in the marketplace.

A significant cluster of global corporations serving the European market have chosen Letterkenny as a base for strategically important parts of their international business including KeyedIn, Pramerica, SITA, Zeus and United Health Group for example.

Commenting on the launch, John Nugent, Business & Relationship Development Manager North West, IDA Ireland said “’Connect and Invest -  Letterkenny’ is an innovative digital marketing tool which contains a large amount of information and will be supplemented further in the coming months to take account of developments on the ground and observations from stakeholders.”

“I would like to thank Caroline Faulkner, Senior Managing Director, Pramerica and Seamus Hughes, General Manager, Zeus for participating in video interviews for the site.   IDA looks forward to continuing to work closely with its partners in the region to promote the location as an attractive place for inward investment and job creation opportunities”, concluded John Nugent.

To arrange an interview with John Nugent, please contact:

Gillian Kelly, Regional Press Executive, IDA Ireland - 087 1789893 or

John Nugent, Business and Relationship Development Manager, North West Region, IDA Ireland -   087 6689286

Notes to Editor

The ‘Connect and Invest’ series is a digital marketing initiative for attracting inward investment by highlighting the specific attributes of individual Gateways, was first unveiled in September 2012 when ‘Connect and Invest   - Waterford’ was launched.  

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