Featured Article 26 Mar 2014

Dublin Airport, which has almost 69,000 followers on Twitter, edged out Amsterdam’s Schiphol Airport and London Heathrow - both of which were highly commended - to win this year’s Best Airport Twitter Feed award. Brisbane Airport, Denver International Airport, London Gatwick Airport and Los Angeles International had also been shortlisted for the award.

Dublin Airport was also highly commended in this year’s Moodies awards in the Best Use of Social & Digital Media by an airport, Best Single Social Media Marketing Campaign, and Best Mobile App categories.

“It is gratifying to see that Dublin Airport can benchmark itself against the best and largest airports in the world and come out on top in the area of social media and digital communications,” said Dublin Airport Authority (DAA) chief communications officer, Paul O’Kane.

Beating the world’s biggest airports at social media

Dublin Airport operates the world’s fifth largest airport Twitter account, the twelfth most ‘liked’ airport Facebook page, the world’s second largest airport Instagram account, and the twelfth most popular airport YouTube account. Ranked by passenger numbers, Dublin is the world’s 83rd largest airport.

Social media allows Dublin Airport to connect directly with its customers in a friendly and engaging way and to build deeper relationships with them.

The Moodie Award was Dublin Airport’s second social media award in March, as it had earlier picked up the Communications Award at the Irish Logistics and Transport Awards for its social media activity.

There were a total of 150 entries to the Moodies Awards and the applications were scored against specific separate criteria, including customer engagement, visual appeal, quality of content, and impact on the traveller experience.

John Kennedy

This article was originally published on www.siliconrepublic.com and can be found at:

http://www.siliconrepublic.com/new-media/item/36304-dublin-airport-named/ 

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