Press Release 21 Oct 2016

FRIDAY, 21 OCTOBER 2016: WITH 50% of the Irish population now expected to make purchases online and 20% making cross-border purchases*, a new company tasked with resolving consumer disputes online today (Friday) announced plans to create 20 jobs in Dublin.

NetNeutrals EU, an online dispute resolutions platform, will establish their European headquarters and Business Operations Centre in Dublin, creating 20 jobs in the next three years.

A new European regulation (EU Regulation 524/2013) to increase consumer confidence in cross border transactions became a reality earlier this year with the implementation of the European Commission’s Online Dispute Resolution (ODR) platform.

Based on Eurostat data, consumers experience more than 2.7 million unresolved EU consumer disputes each year. According to the new EU regulation, all online traders have a legal obligation to include a link to the newly created EU ODR platform, as well as informing consumers that they are linked to a certified ADR scheme. NetNeutrals EU is uniquely positioned to support businesses to deliver on this requirement.

Welcoming the announcement, Minister for Jobs, Enterprise and Innovation, Mary Mitchell O'Connor said: “I am very pleased that NetNeutrals EU  has chosen Dublin as the location for its European headquarters.  As we do more and more of our shopping online, it is essential that consumers have support and protection.  NetNeutrals EU provides a vital resource for Irish and European shoppers who can take comfort in knowing there is somewhere they can turn when things go wrong.”

As the only privately-owned company in Ireland currently supplying this service, NetNeutrals EU, operated by DeMars & Associates, draws on over 25 years’ experience in the e-commerce, automotive, home improvements and travel industries. E-commerce presents unique challenges for resolving disputes, whether it be a question of legal jurisdiction, language differences, geographical or time differences. ODR uses technology to solve these issues.

Jo deMars, President of NetNeutrals EU said: “Every day people experience difficulties with the things or services they buy. Whether it's a delayed flight, an online purchase that arrives broken or an over charge, problems happen. Sorting out disputes takes time, energy and a certain level of dedication. Online dispute resolution (ODR) offers a quick, fair system for settling complaints.

“NetNeutrals has been providing ODR for consumers and companies like eBay for more than ten years. We are delighted to bring our EU headquarters to Ireland and look forward to developing a scheme tailored to these needs.

“NetNeutrals chose to establish its EU presence in Ireland due to the readily available, highly-educated and multilingual work force. Dublin is easily accessed, whether from our Wisconsin office or the UK office. ConnectIreland’s support has been very valuable in our setup and transition to providing services internationally,” added Jo.

NetNeutrals EU announced their plans to create 20 jobs in Dublin at today’s online dispute resolution seminar for traders, hosted by the European Consumer Centre (ECC) Ireland and Dublin Chamber of Commerce.

The key functions of the Dublin base will include management, sales and marketing support, programme administration and finance. Recruitment for these functions will commence shortly.

Connector Eoin Hester introduced NetNeutrals to Ireland through ConnectIreland, the company responsible for delivering the Government’s Succeed in Ireland initiative, as part of the Action Plan for Jobs, in association with IDA Ireland.

Joanna Murphy, CEO of ConnectIreland, congratulated NetNeutrals EU on their expansion: “As e-shopping becomes more and more prevalent, the services offered by NetNeutrals EU are becoming increasingly important to ensure consumer satisfaction. We are delighted that NetNeutrals EU has recognised the business benefits of locating in Dublin and wish them every success in the future”.

*source: Eurostat/ISS-HH

Editors Note
Media Contact for ConnectIreland: Clare Minnock, Communications and Marketing Manager,, 056-7797422.

About NetNeutrals EU
NetNeutrals EU is a start-up, designed to take the proven systems and techniques of Online Dispute Resolution (ODR), and apply them in the EU marketplace. This service will respond to a new legal obligation, created by EU Regulation 524/2013. Owned and operated by DeMars & Associates, Ltd (DMA), NetNeutrals and DMA manage dispute resolution programs for companies such as eBay, Ford, and Chrysler. NetNeutrals’ service is free to consumers and traders pay a monthly or annual fee, based on the number of anticipated claims. Paying this fee allows businesses to add a link on their websites to the NetNeutrals EU webpage and to provide information for dissemination to its consumers when an unresolved dispute arises. On 15th December 2015 the Competition and Consumer Protection Commission made a positive assessment of the application of NetNeutrals EU Ltd to qualify as an ADR entity under the European Union (Alternative Dispute Resolution for Consumer Disputes) Regulations 2015. This approval enables NetNeutrals EU to settle disputes in Ireland as well as throughout the EU, an important feature for cross border transactions, travel and e-commerce.

About ConnectIreland
ConnectIreland is an economic development promotion organisation that promotes Ireland as a business location. They effectively engage Ireland's diaspora to create a worldwide network of connections, with the common goal of promoting Ireland and creating jobs. The aim is to attract global companies that are expanding internationally to Ireland. To date, 75,000 connectors have signed up and more than 2,000 new Irish jobs are being created.


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