Press Release 23 Mar 2017 DUBLIN and PAWTUCKET, R.I. – Boulder Media, which was acquired in 2016 by Hasbro, Inc. (NASDAQ: HAS), is adding several new animation positions to its operations in Dublin. To house the expanded team, Boulder Media will be relocating to a larger studio space in the summer.The Studio, which currently employs a crew of 160, is ramping up its hiring significantly to support its growing production pipeline. Boulder Media is currently recruiting for positions in conceptual design, 2D and 3D animation, as well as animated CG feature film.“We couldn't be more thrilled about the opportunities we can offer our crew," said Robert Cullen, creative director, Boulder Media. “We're bringing to life some of the world's most famous and popular brands here in Dublin. It's unique and very special both for our studio and the local industry.”The Studio’s expansion will support a growing slate of entertainment around Hasbro brands such as TRANSFORMERS, LITTLEST PET SHOP and MICRONAUTS, as well as animated series on behalf of third-party clients.“At Hasbro, we are very fortunate to have an extraordinarily robust brand portfolio, and we’re excited to be working with the team at Boulder to bring our brands to life through storytelling for more audiences through more platforms than ever before,” said Stephen Davis, executive vice president and chief content officer, Hasbro, Inc. “As we build our storytelling capabilities across TV, film, digital and social media, we’re looking to add talented, passionate, perpetually curious crew to our award-winning team of animators.”Speaking about the announcement, Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor T.D said, “This is a great announcement for Boulder Media and is an important next step for the Dublin operation in terms of the scope, scale and intensity of activity at the studio. This expansion will allow for future job growth and increase the numbers of films produced by this Company. I wish all the team the very best at this exciting time for the company.” Hasbro is a client of the Department of Jobs, Enterprise and Innovation through IDA Ireland.Commenting on the expansion, Martin Shanahan, CEO, IDA Ireland said, “The expansion adds critical mass to a thriving Irish animation sector, further highlighting Ireland’s place as one of the most dynamic and creative hubs in the world.” Interested parties can view available positions at www.bouldermedia.tv; or email email@example.com.About Hasbro Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro). About Boulder MediaBoulder Media is a multi-award winning Irish animation company based in Dublin. One of Ireland's largest animation studios, it has produced many great shows for Nickelodeon, Cartoon Network, BBC and Disney, including Wander Over Yonder for Disney, and Go Jetters and Danger Mouse for BBC. Learn more at www.bouldermedia.tv/. © 2017 Hasbro, Inc. All Rights Reserved.