Press Release 27 Jun 2013

Adara, a US digital marketing company in the big data space, is to establish its EMEA (Europe, Middle East & Africa) HQ in Dublin creating 30 new jobs over a two year span. The new HQ will be responsible for ad operations, key account management and finance.  The Irish Government through IDA Ireland worked closely with the company to attract this investment to Ireland. 

Adara is the global leader in helping digital advertisers efficiently use big data to reach highly-targeted traveller audiences, while helping top travel companies turn their data into new revenue streams.  The company, who recently announced an agreement with Ryanair, Europe's largest travel web site, expects to grow its business in Europe through its innovative media-targeting platform and digital advertising campaigns that are data-driven and precision targeted.

Commenting on the announcement Mr Layton Han, CEO of Adara said, “Following an analysis of different locations we chose to locate our European Headquarters in Dublin due to its rare mix of an exceptional talent pool, ease of accessibility to Europe’s major markets, competitive costs of doing business and its vibrant local technology business scene. Our new HQ provides us with a solid base to increase our EMEA market base and further grow our global footprint.”

About Adara:

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by Big Data sourced from the world's leading travel and hospitality companies. Adara has partnered with many of the world's largest airlines, hotels, and travel distributors to help them monetize their website data while protecting consumer privacy, personal information and purchase data.

Adara's partners gain new revenue streams and the ability to deepen customer relationships through highly targeted marketing programs. Adara's unparalleled access to first-party data combined with proprietary technology enables advertisers to execute and optimize highly effective display, mobile, video, and social media ad campaigns. Adara was founded in 2005 and is headquartered in Mountain View, CA.

Media Contact:
Jo Hartley
PR Director for ADARA +44 20 7367 0917


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