Press Release 05 Nov 2013

Acorn – a leading multi-disciplinary marketing agency – today announced that it will grow its headcount from its current level of around 100, to 200 staff over the next five years. 

This project is supported by the Department of Jobs, Enterprise and Innovation through IDA Ireland.

Acorn was acquired by Epsilon, an Alliance Data division in 2012, and has designated the Dublin team as the creative services delivery hub for all markets outside North America for Epsilon. Epsilon’s growth plans for Dublin complement stated strategy of increasing its international footprint and revenue, while capitalising on the shift in marketing and brand spend to a more targeted, data-driven end-to-end solution. 

Acorn currently occupies a period office building in Dublin 4 and is currently seeking to identify additional space to accommodate its growth, while retaining the creative energy that currently exists in the Dublin team, as it transitions to being part of a major multinational company. 

In addition to new management, HR, IT and finance roles, Acorn will be seeking creative and digital design, planning, research and campaign production skills in Dublin.

Welcoming today’s announcement, Minister Richard Bruton TD said “A major part of the Government’s Action Plan for Jobs is seeking to deepen and develop the impact of multinational companies based here, and in the past two years the sector has shown a net growth of over 12,000 jobs. Today’s announcement that Acorn, a leading company in its sector, is adding 100 jobs in Dublin is very welcome news, and I wish them every success with their operations here”.

Phil Cottier, CEO, Acorn - We have seen phenomenal growth in the last few years driven by fantastic clients and great employees. We plan over the next 5 years to recruit 100 new employees in a variety of skills, from creative to account management to IT and HR. All will be assisting our EMEA based clients and servicing our offices in Paris, London and Sydney but working in our Dublin hub. We would like to thank the Minister for his support and thank the IDA and Enterprise Ireland for making our journey a little easier.

Barry O’Leary, CEO IDA Ireland welcoming the announcement said “Creative companies like Acorn are exporting ideas, developed in Dublin, across the world. Epsilon’s decision to centralise key functions into its Dublin office is a move that is being repeated by many IDA clients. Acorn’s expansion will enhance Ireland’s reputation as a location for creative and dynamic international businesses to expand into international markets.”

About Alliance Data / Epsilon
Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behaviour while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs more than 10,000 associates at approximately 70 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program.

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Phil Cottier, CEO, +353-1-6320000

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Fidelma Geraghty, Media Executive, +353-1-6034127
Press Office, + 353-1-6312200

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