Minister Martin announces EyeWonder Inc to locate its European Operation in Dublin

We have established this Sales and Customer Support operation to provide a better service to our international customers, and Dublin offers an ideal location due to its excellent infrastructure, multi-lingual capability, highly skilled workforce and ease of doing business.

Barry Bedford, EyeWonder’s Managing Director of UK & Ireland

25/03/2008

Minister for Enterprise, Trade and Employment, Micheál Martin T.D. today 25th March 2008 announced that EyeWonder Inc, a leading provider of online video and rich media advertising products and services, is to locate its Sales and Customer Support Operation in Dublin. Based on the existing and potential growth within the European online advertising markets, the company is establishing a Dublin based operation to support its European business.

EyeWonder, headquartered in Atlanta, Georgia, targets online advertising agencies and large publishers, focussing on those whose spending typically leans more heavily to video and other rich media. EyeWonder’s proprietary authoring tool, AdWonder Flash Component®, has been adopted by many creative agencies for formatting online and rich media advertisements. The latest version - AdWonder 9.0 - is designed to give the creative and production teams within advertising agencies the power to design, build, preview, test and approve any interactive ad campaign without ever leaving the Flash® creative environment. This will significantly reduce the time it takes to get even the most sophisticated video and rich media ads live across the Internet. This technology also has a full video expandable ad capability which allows banner ads with video to be extended to near full screen for enhanced interactivity and branding. AdWonder is the choice of eight of the top ten agencies in the U.S. and is leveraged by more than 400 agencies worldwide. The company is creating 31 positions all of which will require a third level qualification.

Welcoming EyeWonder’s decision to locate its European operations centre in Dublin, Minister Martin said: “EyeWonder will represent the first company within this sector of the digital media space to locate in Ireland and the company represents the high value added activities associated with this industry. EyeWonder is an award winning leader and innovator within the newly emerging industry of online rich media advertising.”

“I would like to assure EyeWonder and other online based companies that this Government is committed to supporting, developing and investing in the Digital media sector in Ireland. Ireland is the location of choice for many of the world’s most advanced Internet and digital content companies and I am confident that EyeWonder will be a valuable contributor to the future direction of Ireland’s digital media industry”, continued Minister Martin.

Barry Bedford, EyeWonder’s Managing Director of UK & Ireland said that the company evaluated a number of European locations for its Sales and Customer Support Centre but chose Dublin due to the availability of skilled personnel with experience of both online and offline European advertising industry coupled with Ireland’s business environment and the cluster of technology and media trading companies within the sector. “We have established this Sales and Customer Support operation to provide a better service to our international customers, and Dublin offers an ideal location due to its excellent infrastructure, multi-lingual capability, highly skilled workforce and ease of doing business.”

About EyeWonder, Inc

EyeWonder, Inc. is rich media and digital video advertising’s fastest-growing innovator, empowering brands and advertisers to leverage the industry’s most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. The company’s pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes.

According to Nielsen Online/AdRelevance, EyeWonder once again tripled its campaign impression volume year over year, and also more than doubled its rich media market share. The company is continuing to expand both domestically and internationally in response to increasing worldwide demand for its rich media and video advertising solutions.

EyeWonder services the world’s top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit www.eyewonder.com.

For further information:

* EyeWonder media contact –
EyeWonder Ireland: Barry Bedford
Phone +353-1-440-2266
Email: bbedford@eyewonder.com
* EyeWonder USA: Jason Scheidt
Phone: 678.891.2045
Email: jscheidt@eyewonder.com
* EyeWonder HR and Supplier contact –
Barry Bedford | Managing Director UK & Ireland | EyeWonder
Phone +353-1-440-2266 | Mob +353-87-813-7770 | Fax +353-1-443-0517
bbedford@eyewonder.com

* IDA Ireland - Ruth Croke, Press & PR Manager 01 6034200/ 087 4195051 ruth.croke@ida.ie
* Department of Enterprise, Trade and Employment - Press Office Tel: 01- 6312200
Jerry O’Connor, Press Advisor, Department of Enterprise, Trade and Employment
087 6630338/ 01631220