Press Release 30 May 2011

Silicon Valley company is building team to deliver Marketing Automation and sales effectiveness solutions across Europe

Marketo, one of the fastest growing Silicon Valley cloud computing companies, and Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, today, announced the creation of 125 jobs over the next three years in Dublin through an initiative supported by the Irish government through IDA Ireland.

Recruitment is already underway for graduates and experienced staff covering sales, marketing, support, consulting, development and back office positions.

Marketo, which grew sales by over 300% last year, specialises in Revenue Performance Management, which enables marketing and sales teams to collaborate to build predictable revenues. Marketo software was developed to help companies harness the new ways customers buy as a result of the growth of the Internet, Search and Social Media. The company has raised $57m in funding to date.

Announcing the jobs, Minister Bruton said, “A recent report has predicted that by 2014 the cloud computing industry in Ireland could employ 8,600 people and be worth €9.5billion. However government must act if this potential is to become a reality. Earlier this month I announced the establishment of an applied research centre supported by €5million of government funds to help ensure that Ireland can realise its potential and become a world leader in this high growth area.’’

“Today’s announcement that, with the support of government, one of the fastest growing Silicon Valley companies in this sector is creating 125 jobs in Dublin is a great confidence boost for cloud computing in Ireland and for the high tech sectors of the economy generally.’’

“I am developing ambitious plans to ensure that government continues to provide whatever supports and policy changes are necessary to build on our achievements, so that we can realise our potential in these innovative sectors and create more jobs and growth in the economy again.’’

Phil Fernandez, President and CEO of Marketo commented, “We selected Ireland because we needed a European hub with a large talent pool of skilled people. Ireland has built a great reputation as a centre for software-as-a-service (SaaS) companies. We look forward to expanding operations in EMEA and support our swiftly growing international customer base from Dublin.”

Marketo has appointed Irishman Fergus Gloster as managing director for Europe. Gloster was one of the co-founders of salesforce.com in Europe and headed the company’s European corporate sales centre in Dublin from 2000-2009.

The announcement was welcomed by IDA Ireland chief executive Barry O’Leary, ‘‘This is a great win for Ireland as Marketo is a global leader in the fast growing area of Revenue Performance Management. The company will be creating high value jobs and the decision to establish here further boosts Ireland’s growing reputation as a location of choice for cloud computing which is a key growth area identified in IDA’s strategy, Horizon 2020.’’
Marketo serves mid-sized and enterprise customers in B2B (Business-to-Business) industries such as high technology, financial services, healthcare, communications and professional services.

Press queries to:
Marketo
Fergus Gloster, Managing Director, Europe
Mob: +353 (0)86 809 7345

Simpson Financial & Technology PR
Kerri Crowley or Ronnie Simpson, Tel: + 353 1 260 5300; kerri@simpsonftpr.ie

IDA Ireland
Antoinette Tyrrell, Press and PR Executive, 
Tel:  +353 1 6034256; Mobile:  +353 87 7572053

Department of Jobs, Enterprise and Innovation
Roisin McCann, Press Officer, +353 1 6312222

About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
Marketo has been recognized with the 2010 CODiE award for ”Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the Force.com AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.       
 

We selected Ireland because we needed a European hub with a large talent pool of skilled people. Ireland has built a great reputation as a centre for software-as-a-service (SaaS) companies. We look forward to expanding operations in EMEA and support our swiftly growing international customer base from DublinPhil Fernandez, President and CEO of Marketo