IDA Ireland launches ‘Connect and Invest’ a new marketing initiative to promote Sligo

“’Connect and Invest Sligo’ is an innovative digital marketing tool which contains a large amount of information and will be supplemented further in the coming months to take account of developments on the ground and observations from stakeholders.  IDA looks forward to continuing to work closely with its partners in the region to promote the location as an attractive place for inward investment and job creation opportunities.”

John Nugent, Business and Relationship Development Manager, North West Region, IDA Ireland

IDA Ireland today launched phase 2 of its ‘Connect and Invest’ series by focusing on the gateway location of Sligo. The digital marketing initiative for attracting inward investment by highlighting the specific attributes of individual Gateways, was first unveiled in September 2012 when ‘Connect and Invest Waterford’ was launched.

‘Connect and Invest Sligo’ –– is an interactive experience designed for use on tablet, smartphone and pc.  Information on location, education, lifestyle and existing IDA and indigenous companies is provided through rich images, video and text and will be continuously updated.  The website allows IDA executives to showcase Sligo in face-to-face client meetings. 

A significant cluster of global corporations serving the European market have chosen Sligo as a base for strategically important parts of their international business including Stiefel – a GSK company, Abbott, Bruss, B Braun, Prominent, Elanco - an Eli Lilly company, Equinox and Hospira for example.

Commenting on the launch, John Nugent, Business & Relationship Development Manager North West, IDA Ireland said “’Connect and Invest Sligo’ is an innovative digital marketing tool which contains a large amount of information and will be supplemented further in the coming months to take account of developments on the ground and observations from stakeholders.  IDA looks forward to continuing to work closely with its partners in the region to promote the location as an attractive place for inward investment and job creation opportunities.”

For media queries please contact:
Gillian Kelly, Regional Press Executive, IDA Ireland -  087 1789893

John Nugent, Business and Relationship Development Manager, North West Region, IDA Ireland -  087 6689286